In brief
Match the discount rate to the currency and risk of the cash flows. For an enterprise DCF, discount unlevered cash flow at WACC and test the terminal assumptions separately. Perpetual growth must remain below the discount rate, with reinvestment supporting that growth. A precise output is not a precise valuation: compare a range of defensible assumptions and disclose the simplified model’s limitations.
Key takeaways
- Match the discount rate to the currency and risk of the cash flows.
- Reconcile the inputs to source records and make assumptions explicit.
- Use the result to frame questions, not as an assurance conclusion.
Match the discount rate and cash flows
Enterprise DCF uses unlevered free cash flows with a rate reflecting the financing mix and operating risk. Equity cash flows require a cost of equity. Match currency, nominal or real assumptions and valuation date. A generic rate copied from another business does not capture differences in leverage, size, country exposure or business risk.
Illustrative worked example
An unlevered cash-flow forecast cannot be discounted at a debt coupon simply because the business has a loan.
Stable growth requires reinvestment
In a Gordon-growth terminal value, next-year cash flow is divided by WACC minus perpetual growth. WACC must exceed growth. The stable-state forecast needs sustainable margins and enough reinvestment to support growth; the formula does not justify assumptions on its own.
Illustrative worked example
Terminal cash flow $100,000, WACC 12% and growth 2% gives $1 million terminal value at the end of the forecast period, before discounting to today.
Compare a range and disclose simplifications
Test rates and terminal assumptions together. Inspect the share of value contributed by terminal cash flows and cross-check with comparable economics. The site DCF tool is simplified: it omits a full working-capital and depreciation schedule and is not a complete appraisal.
Illustrative worked example
Increasing WACC from 12% to 14% at 2% growth reduces the same terminal value from $1 million to about $833,333.
Frequently asked questions
Educational content — not an audit, assurance opinion, or investment or legal advice.



